About Us

Vidhruma is a 12 year old organization with a vision to create solutions that deliver superior results in all our customer engagements. We are a core team that couples expertise in engineering and management with a future focused perspective.

Why choose Vidhruma for Branding?

  • • Our core strength is Creative Agility and Strategic Relevance
  • • Our team members have the experience of working for a wide range of organizations across industries.
  • • We have worked with organizations of different sizes and hence understand the situations and expectations of our customers precisely. These include:
    • o Technology companies
    • o Industry
    • o Education
    • o Start ups

We are able to deliver insights when they matter.

Our mission is to bring Energy in Thought to give fresh impetus to the branding initiatives of our customers.


Bindu Madhav

  • • B.E. from Regional Engineering College, Durgapur in Mechanical Engineering
  • • MBA from Indian Institute of Management, Bangalore. Majored in Marketing
  • • Experience in strategic brand management of over 30 years
  • • A management coach for start up firms
  • • Worked with organizations like Air India and ITC Group before getting into the area of brand communications
  • • Has expertise in strategy and creative aspects of brand management
  • • Have worked for several leading IT companies

Sai Sharma

  • • B.E. in Industrial & Production Technology
  • • Has over 20 years experience in IT
  • •Is focused on building apps, technology infrastructure
  • •Addresses the technology issues for enhancing digital marketing experience at Vidhruma


Are you missing the most critical link in your business?

For any enterprise, finding right partners across different functional areas is most crucial to creating and sustaining market leadership. Especially in marketing, the need is even more acute, since effective marketing support can make a significant impact on enduring customer relationships. We understand marketing. We understand your expectations as well.

Vidhruma is a 12-year old organization that is focused on providing Brand Communications.

Our Services

In this area, we offer:

  • Brochures: Design & Print
  • Design & Release
  • Direct Mailers: Design & Print
  • Corporate Identity: Logo Design
  • Exhibition Display Panels: Design & Print
  • Corporate/ Product Presentations
  • Case Studies Writing
  • Website Design, Programming & Hosting
  • White Papers Writing

So, how are we different to make a difference to your business?

Our strengths translate as benefits for you. These include:

  • • Exposure to several key industries like IT, manufacturing and education sector for over 30 years
  • • Expertise in both strategy and creative aspects of marketing and communications
  • • Track record of having worked with a wide range of organizations

Our Value Proposition

We provide solutions that cut through the clutter, through

  • • a deeper understanding of the client's business needs and
  • • a creative problem solving approach

Our Clients

We have the experience of working with a wide range of clients in IT, non-IT, manufacturing and education fields, in India and US. Our clients include multinationals, reputed Indian companies and exciting start-up organizations.

Support Staff & Infrastructure

Vidhruma has adequate internal infrastructure for effective marketing operations. This includes facilities for

  • • complete graphic design
  • • partners for additional support

Key Differentiator

Creative agility based on an inclusive thought process is our sustained key differentiator. In other words, Energy in Thought!

Quality Leadership is the Difference.

Vidhruma’s Chief Executive, M. Bindu Madhav, is an Engineer-MBA from IIM, Bangalore. We bring the domain knowledge, creative skills and over 30 years of experience in delivering business solutions to a wide range of organizations.

Our quality leadership also includes the collective strength of a group of qualified professionals with diverse skill sets.

Let’s begin a profitable partnership, today!

Vidhruma can be the reason for your market victories in the future. Call us or write to us to open an exciting relationship - today!

Digital Marketing

The primary purpose of digital marketing is customer engagement. Digital marketing allows you to identify key messages and have a dialogue with the target audience without the burden of huge cost. It also offers the advantage of reaching to relevant target audiences only without wasting money in reaching to irrelevant audiences.

Digital marketing involves reaching out to customers through

  • • Internet-based channels and
  • • Personal communication

Digital marketing is used for a variety of applications. Digital marketing involves:

  • • Website design and maintenance
    • o SEO
    • o SEM
  • • Content creation (creative messages)
  • • Emailers: This needs strategic understanding and analysis. Based on this, messages are created in order to convey the highlights to the target audience.

  • • Effective deployment in different social networks like:
    • o Facebook
    • o Twitter
    • o Linked in
    • o Google Plus
  • • Monitoring the messages transmission and response through a robust technology platform Depending on the need, messages can be created and deployed accordingly. For example, it can increase awareness levels of a product or service. Or it can help a prospective customer in the buying decision of a product or service, by providing the right inputs, customer references and so on.


Vidhruma brings relevant knowledge and skills for the benefit of students and working professionals, who are looking for assistance to realize their cherished goals and/or to acquire rare skills for career advancement. Our mission is to raise the benchmark of our students' excellence. Vidhruma endeavours to bring the best of faculty and industry trainers. We conduct classroom programs at our facility in the Basavanagudi area of South Bangalore. For industry exposure where necessary, our students visit different facilities. What matters to us is what our students take away at the end of each of the training programs they attend. Towards this end, our facilitators are encouraged to conduct frequent assessment of the value addition to the students during the training period. The core team at Vidhruma comprises Engineer-MBA's from premier institutions like IIM, who have decades of industry experience and academic involvement. We believe in innovation in training. Our classes are filled with intense academic content coupled by practical applications, so that conceptual learning is imparted to the students. We welcome participation from industry and academia through meaningful partnerships for knowledge and added perspectives. For more information and/or if you wish to provide us any inputs, please write to training@vidhruma.com

Our student training programs address the need gaps of students primarily in the undergraduate level. We offer a variety of programs:

Subject Support Programs

For students in engineering, we offer intensive coaching for specific subjects. We offer training support for upto 6 subjects at a time. For details of the courses offered and other details, please contact our training advisors. The programs are offered Monday through Saturday, with 2 classes per day. Each subject is allotted 2 classes per week. Students can choose from any of the 6 objects offered.

Soft Skill Enhancement Programs

Today, employability of our trained graduates is low because of inadequate soft skills. These include communication and interpersonal skills. Vidhruma addresses this crucial need for students across a wide range of background.

We also conduct special finishing school workshops for students of the final year of engineering/ MBA/ BBM, who are looking for good campus placement.

Special Certificate Programs

There are several attractive industry-approved training programs in the field of IT, industrial automation and business applications. When students undergo these programs, they increase their chances of good industry placement. Vidhruma offers such programs from time to time.

For practising professionals and industry personnel who need continual training, Vidhruma offers varied knowledge-intensive training programs. We have a structured calendar of training programs, which will address the needs of executives across different functional areas. These programs are arrived at based on the needs expressed by our user segments.


Normally, these programs are short-term training programs with duration ranging from 1 day to 7 days.

Boarding & Lodging:

All programs are non-residential. However, for outstation professionals who need accommodation during the training sessions, we can separately arrange for stay and food, in a convenient hotel nearby to our training centre.

Industry interaction:

Industry training courses are normally facilitated by senior practising professionals. The sessions are designed with practical perspective. Accordingly, theory inputs are backed by interactive sessions involving case studies and realistic examples.

Contextual Training

Imagine the following scenarios:

  • Training for sales executives in a FMCG company
  • Induction training for fresh recruited engineers in an automobile company
  • Specific technology programs for an engineering company

For end user organizations, who have a need for such custom-built training sessions, Vidhruma offers specialized packages. We offer the flexibility of training either at our centre or at the end user premises.


Vidhruma has access to a wide range of experts across different fields, who can bring a wealth of experience for the benefits of the program participants.

Vidhruma provides training solutions, as a trusted strategic partner. We are committed to bring into practice newer paradigms for the benefit of our users.

We adhere to streamlined processes to understand the training needs and deliver them accordingly, with a strong focus on well defined metrics.

Work Samples





#206, 1st Main, 3rd Cross,
Avalahalli Extn., BSK 3rd Stage,
Bengaluru - 560 085

Mob: 98451 98655

Email: info@vidhruma.com


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